• How Technology is Revolutionizing the Middle East’s Food Supply Chain

    How Technology is Revolutionizing the Middle East’s Food Supply Chain

    In the fast-paced food and beverage industry of the Middle East, a quiet revolution is underway. It’s not happening on farms or in kitchens, but in the digital infrastructure that underpins the entire supply chain. For decades, the story of food distribution was one of physical logistics—of ships, trucks, and warehouses. Today, it is a […] Read More


  • Mastering the Art of Wholesale Food Distribution in the Middle East

    Mastering the Art of Wholesale Food Distribution in the Middle East

    Behind every bustling hypermarket, every large-scale catering operation, and every fully-stocked restaurant pantry in the Middle East lies a massive, unseen engine: the wholesale food supply chain. This is the bedrock of the region’s food security, a high-volume, high-stakes ecosystem responsible for moving millions of tons of essential goods like rice, oils, pulses, and grains […] Read More


  • The New Role of Foodservice Distribution in Saudi Arabia

    The New Role of Foodservice Distribution in Saudi Arabia

    Saudi Arabia’s foodservice market is in the midst of an unprecedented boom, transforming the Kingdom into one of the most exciting and dynamic culinary destinations in the world. With a market value that hit approximately $30.1 billion in 2025 and is projected to soar past $44 billion by 2030, the scale of the opportunity is […] Read More